Guess you have invested too much in childish UI instead of ensuring a back-end able to handle the number of players.
It does not really help with "scary" heroes and shitty costumes if we cannot play the game. Most of the players in Kingdoms are a bit above 10 years, so the looks does not impress. It seems more and more like you have forgotten your core customer group.
I have played different versions of Travian since the old classic days, T2.5 with no hero, oasis bonus and of course no auction crap was a different game.
The reason for me still being here, is the challenge of strategies, the team work and the nice people I meet here.
In game chatting is gone and replaced by external ways. And that is good as you are not able to support any messaging on this server.
Team work is gone, because you cannot see attacks, cannot ask for or do reinforcement.
Strategy; well, you could say that the main strategy now is to figure out how to log in, how to spend res before an incoming attack and best of, are we able to send away off BEFORE the hit......
Congratulations. I think you finally have made me looking for a more useful hobby.